This brief was a team project where we were tasked with creating an updated brand identity for a local junior football team. The main deliverable was a new logo alongside posters and FIFA-style cards for the players. Each member of the team submitted their own logos and visual identity proposals before agreeing that we would go ahead with my submission. The logo and graphics had several stakeholders including the team, club and parents. Ambleside had many teams that the logo would need to fit alongside as well as being versatile enough to work on their website or on black and white programs printed by parents. I created the logo based on the bear from Warwickshire's flag and styled it and the accompanying graphics in an energetic and dynamic way befitting a sports team. Finally, I collated the team's work and created templates for the presentation to ensure a consistent visual language in our final presentation to the club.